SparkLand

This collaboration centered around the core objective of "Brand Consistency × Conversion Efficiency." We first clarified SparkLand's brand positioning and target audience scenarios to define the homepage's narrative logic and key CTAs (Calls to Action). We then systematized the visual identity, including colors, typography, graphic elements, and component guidelines, to ensure a consistent presentation across social media and the website. Furthermore, we utilized a modular design approach to build a highly maintainable page structure, enabling the team to add new portfolio pieces and update content much more efficiently in the future. The final deliverables include: brand visual guidelines, website information architecture, key page designs with responsive layouts, and scalable UI components and templates.